Matan Cohen-Citron smiling, standing outdoors in a red T-shirt

You already have the answers inside.

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Clarity✦Confidence✦ Authenticity✦Freedom✦ Hypnotherapy✦Transformational coaching✦

Knowing what to do is rarely the problem. Something underneath keeps choosing differently.

Transform the patterns that hold you back so you can live life with greater clarity, confidence, authenticity, and freedom.

In their words.

Three clients, in their own words, on what changed.

“I was introduced to Matan by my wife who had met him and worked with him, and he is an extremely likable man. Matan is a wonderful guide.”
Brad Whitford Guitarist of Aerosmith
“I sought out Matan’s help for some issues with depression, anxiety and stress that I just cannot get over with. It was the best decision I ever made. Matan is wonderfully gifted, a great listener and helped me to go to the root of my issues.”
Cally R.
“Doing hypnotherapy with Matan changed my life. After one session I felt free of fear, like my life could begin.”
Jamie Frey
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The work

The Gap Between Knowing and Doing

Most people know exactly what they need to do.

Yet they continue repeating the same patterns.

The problem is rarely a lack of information.

More often, unconscious beliefs and patterns are shaping the way they think, feel, and behave.

This work helps bridge that gap.

Matan sitting cross-legged on the grass
Matan writing at a table
Session notes. Most of the work happens between the sessions.

The Patterns We Transform

  • Anxiety
  • Trauma
  • Confidence
  • Boundaries
  • People Pleasing
  • Self-Doubt
  • Limiting Beliefs
  • Performance
  • Weight Release

The challenge is that something deeper continues pulling them back toward familiar thoughts, emotions, and behaviors.

Read more about the work →

Coaching the unconscious mind

Trance is not unfamiliar. You are in it most days.

Hypnosis uses a state of consciousness called trance, which you experience daily but may not be able to identify. Watching a film, exercising, being in nature, reading, meditating: most people move in and out of it without naming it.

In that state the unconscious becomes receptive to new suggestions and beliefs, and you gain access to internal resources that are not usually available. Behavior begins to follow the new beliefs rather than the old ones.

People usually describe the experience as inner freedom. Not only a new understanding, but the capacity to move past a problem that has repeated for years, so that the mind works with them instead of against them.

1 to 4Sessions in which most concerns resolve
2 hoursFirst session, then about 90 minutes

Sessions tend to move quickly and feel lighter than people expect. There may be tears, laughter, insight, release, forgiveness. Afterwards most people describe putting down something heavy they had carried a long time.

Anxiety
Trauma
PTSD
Weight release
Limiting beliefs
Performance
Relationships
It is a journey to transform the predominantly mental way most people function into something tangible, vibrating and alive.
Matan Cohen-Citron
Matan walking a wooded trail with his dog

I did not find this work by studying it. I needed it.

For years I approached life the way many people do: hard work, determination, willpower. Those qualities helped me accomplish a great deal. They also left me running the same patterns.

Everything changed after a near-death experience that left me with anxiety, panic attacks, depression, and trauma. Years of personal development work, and I still could not think my way out.

Out of necessity I began working with the patterns stored in the unconscious mind. Two decades and more than 20,000 sessions later, that is the work I do with other people.

Read Matan's story
Where do I start?

Three ways to work together, or begin with a free consultation.

Matan crouching on the grass

Where Insight Becomes Embodiment

Three ways to work together. Gain clarity, transform the patterns that keep you stuck, and turn insight into lasting transformation. Hypnotherapy, transformational coaching, and ongoing support.

01

The Compass Session

Gain clarity. Discover what's getting in the way.

For people who want clarity before the next step. Together we explore what you would like to change, identify the patterns that may be holding you back, and decide the best path forward. Ninety minutes.

02

The Breakthrough Experience

Transform the patterns that keep you stuck.

An immersive process for meaningful, lasting change. Through hypnotherapy and coaching we uncover and transform the unconscious beliefs, emotional patterns, and protective strategies shaping your thoughts, behaviors, and relationships.

03

Embodiment Mentorship

Turn insight into lasting transformation.

Real change is not only the breakthrough, it is integrating it into everyday life. Ongoing guidance, accountability, and support as you keep applying what you have discovered.

✦

Book a Free Consultation

Not sure which is right for you?

Start with a free conversation. We'll talk about what you'd like to change and which way of working fits best.

Book a free call
90 minOne conversation
4 to 6Sessions to a breakthrough
3, 6, 12Months of mentorship
Latest conversations\Latest conversations\
Featured conversation

Unleashing Joy: How to Find Fulfillment in Work and Life with Matan Cohen-Citron

More conversations

The Hypnotic Shift: Matan Cohen-Citron, Hypno and Transformation Therapy

A Near Death Wake Up Call

Your Beliefs Are Literally Shaping Your Reality Right Now

Guest appearance

From Near-Death to Trauma Mastery

Matan talks with Jim Alstott about the accident that changed everything, how stress and emotion get stored in the body, and what it takes to release them.

The Drop the Needle Podcast · Episode 55
Guest appearance

Conscious Conversations with Katie Augustyn and Matan Cohen-Citron

A second long-form interview on the work, the body, and what changes when the nervous system settles.

On YouTube
Matan

Hard work, determination, and willpower got me nowhere new.

For much of my life, I was fascinated by change. I watched people transform their lives and wondered what made it possible.

For years I approached life the way many people do: hard work, determination, willpower. Those qualities helped me accomplish a great deal. They also left me running the same patterns over and over.

Everything changed after a near-death experience that left me with anxiety, panic attacks, depression, and trauma. Years of personal development work, and I still could not think my way out.

Out of necessity, I began exploring the deeper patterns that shape our lives, particularly those stored within the unconscious mind. The transformation I experienced through hypnotherapy changed the course of my life.

Today, I help people identify and transform those patterns so they can experience greater clarity, confidence, self-trust, and freedom.

Over the past two decades and more than 20,000 sessions, I have worked with entrepreneurs, leaders, professionals, young adults, parents, athletes, and individuals navigating trauma, anxiety, and major life transitions.

While their stories are different, the goal is often the same: to stop running from fear and begin moving through life with greater calm, authenticity, and purpose.

Work with me
Matan sitting in the grass with his eyes closed
Matan looking out over a valley at sunset

The challenge is accessing them.

Studio portrait of Matan
Start here

Prefer to pick a time? See his calendar →

Start the conversation.

Every body moves differently. Share a little about what you are looking for, and we will explore whether this work is the right fit for you.

I read every note myself. Replies within two business days.

Ready for something to change?

One conversation
is enough to start

Whether you are seeking clarity, working through a specific challenge, or ready for deeper transformation, I would be honored to support you.

Creating harmony and balance for a long, healthy, happy and peaceful life.